Affiliate marketing represents one of the fastest growing and the most exciting fields of the internet marketing today. As more and more companies are getting on to the net for doing their businesses, affiliate programs have rapidly grown as a strong internet marketing tool
The Affiliate Program is perfect for those who can promote online products & services, individual and small-business solutions directly to their customers or online audience. Using targeted web content, opt-in e-newsletters, blogs or search engine optimization, affiliates can earn fast commissions
Amazon, the biggest online retailer in the world is one of the first merchants to have employed this tactic of promoting way back in 1996, its wares through Amazon associates, a group of retailers who would promote Amazon’s products on their web for a commission.
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search enginemarketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner
( Source: Wikipedia )
As business go more and more online, they need to spread the word to prospective clients through a number of channels apart from their own. This is where a significant scope for Affiliate Marketing has arisen. With the explosion of the Social media, Affiliate marketers are having more and more tools at their disposal like blogging, social media networking, optimized web strategy to pull prospects, email data capturing and follow-up systems to systematically pursue the prospective customers, presell their principal’s wares and earn huge commissions.
Affiliate networks are intermediaries between affiliates and merchants. They host a number of merchants on their platform and provide opportunity for a number of prospective affiliates to choose their products and start their business of promoting the merchants’ products. Affiliate networks supply, install and manage the lifecycle of the sale process of the products listed with them and chosen by their members.
Payouts to affiliates or publishers are either made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
Entire affiliate networks such as Commission Junction, Clickbank, Be free, Linkshare and Double Click Performics exist for the purpose of bringing merchants and affiliates together.
There are THOUSANDS of merchants with affiliate programs. Today every company selling its wares on the web needs affiliates to promote their products! Here are some of the companies that use affiliate programs to promote their products online include Amazon, Barnes & Noble, Dell, Dollar Rent-a-Car,eBay, Gateway,Gap,Kmart,New York Times,NBC,Sony, Staples, USA Today, Verizon wireless etc.
Types of Commission:
Eighty percent of affiliate programs today use revenue sharing or pay per sale (PPS) as a compensation method, nineteen percent usecost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM). China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM. Affiliate Marketing is also referred to as Referral or Performance marketing due to its predominant commission based reward nature of people who refer business to the merchant.
Affiliate Tracking process:
At the heart of the Affiliate marketing process is the tracking software that helps recognize the contribution of an affiliate/publisher with the sale achieved thus helping the merchant reward the affiliate for his efforts.
The tracking of the sale lifecycle from the time the customer moves from an affiliate website to a merchant’s landing page and completes the sale process is done through specialized tracking software. The tracking software modifies the url of the redirected customer by installing information regarding the identities of the various parties involved namely, the merchant, the affiliate, the affiliate network connecting both if any and also the details of the landing page at the merchant’s end. The software installs a cookie on the customer’s end and also provides the details of the entire sale details to the merchant to calculate the commission payable to the affiliate on completion of the sale. The cookie’s are generally programmed for different lifespan’s during which time, the credit for the sale will be given to the affiliate. In case the customer deletes the cookies in his browser and visits the merchant’s site afresh, the credit for the sale would be lost at the end of the affiliate.
Today while it is possible for merchants and product owners to promote their wares much more easily through a affiliate networks, affiliates and ecommerce intermediaries, it is very easy for anyone to start a business on the net by locating appropriate products of his choice for which affiliate programs are available and start promoting the same for a commission.
The merchants who wish to cast a wide net for their wares can log onto any of the large affiliate networks like Click Bank, Commission junction etc and register their products for a small fee.
Information on these various products can be availed on the sites of the large affiliate networks, merchant websites and in affiliate program directories.
Affiliate marketing offers a tremendous win-win opportunity for both the merchant affiliate and the intermediaries to make a huge amount of money if leveraged well.
The affiliate marketer, once he/she chooses the product/service of his choice to promote for a commission, employs a variety of methods to reach out to the prospective customers leading to consummation of the sale process.
First and foremost, the affiliate will need to oprimize his website for the keywords most relevant to merchant’s products and drive traffic to his website through an aggressive link building process to generate a number of leads.
Affiliate should have a proper email system to effectively capture the data regarding the prospective customers.
The affiliate also uses a number of techniques like the banner advertising on his site, publishing in blogs about the merchant’s product, sending e-mailers to consistently remind the prospect till he is convinced to purchase or dropped from the prospect list.
Expert affiliates select high quality, premium products, have a first-hand experience themselves in case the product is not from a reputed brand and employ excellent persuasive techniques to pursue their prospects.
The target customers are provided substantial information and persuasive content to warm the customers to the sale before they are sent to the merchant’s site. In fact they act as marketers who pre-sell the product so that the customer’s propensity to purchase once on the merchant’s site is at the highest level thus increasing the chance of sale significantly.
Terms:
(Source- The super affiliate handbook).
2-Tier Program:
Affiliate program structure whereby affiliates earn commissions on their
conversions as well as conversions of webmasters they refer to the program.
Affiliate program structure whereby affiliates earn commissions on their
conversions as well as conversions of webmasters they refer to the program.
A
Above the Fold:
Once a web page has loaded, the part that is visible is said to be 'above the fold'.
Adsense (Google):
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
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Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
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Adware:
Also known as "spyware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.
Also known as "spyware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.
Adwords (Google): Google's Pay Per Click (PPC) advertising program.
Affiliate:
A web site owner that promotes a merchant's products and/or services, earns a commission for referring clicks, leads, or sales.
A web site owner that promotes a merchant's products and/or services, earns a commission for referring clicks, leads, or sales.
Affiliate Agreement:
Terms that govern the relationship between a merchant and an affiliate.
Terms that govern the relationship between a merchant and an affiliate.
Affiliate Marketing:
A revenue sharing arrangement between online merchants and distributors (affiliates) in which the affiliate earns a commission for producing a sale, lead or click for the merchant's site
A revenue sharing arrangement between online merchants and distributors (affiliates) in which the affiliate earns a commission for producing a sale, lead or click for the merchant's site
Affiliate Network:
A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing.
A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing.
Affiliate Program:
Any arrangement through which a merchant pays a commission to an affiliate for generating clicks, leads, or sales from links located on the affiliate's site. Also know as associate, partner, referral, and revenue sharing programs.
Any arrangement through which a merchant pays a commission to an affiliate for generating clicks, leads, or sales from links located on the affiliate's site. Also know as associate, partner, referral, and revenue sharing programs.
Affiliate Program Directory:
Information about a collection of affiliate programs. May include information about commission rate, number of affiliates, and commission structure.
Information about a collection of affiliate programs. May include information about commission rate, number of affiliates, and commission structure.
Affiliate Program Manager:
The person responsible for administering an affiliate program. Duties should include maintaining regular contact with affiliates, program marketing and responding to queries about the program.
The person responsible for administering an affiliate program. Duties should include maintaining regular contact with affiliates, program marketing and responding to queries about the program.
Affiliate Solution Provider:
Company that provides the software and services to administer an affiliate program.
Company that provides the software and services to administer an affiliate program.
Affiliate URL or Link:
Special code in a graphic or text link that identifies a visitor as having arrived from a specific affiliate site.
Special code in a graphic or text link that identifies a visitor as having arrived from a specific affiliate site.
Associate: Synonym for 'affiliate'.
Autoresponder:
An email robot that sends replies automatically, without human intervention. For example, if you had a page of marketing information, you could ask prospects to send email to "info@yourname.com," the address of your autoresponder. The autoresponder will automatically email the person your information document. Many autoresponders will, at the same time, send an email to you, listing the requester's address tool for conducting online commerce.
An email robot that sends replies automatically, without human intervention. For example, if you had a page of marketing information, you could ask prospects to send email to "info@yourname.com," the address of your autoresponder. The autoresponder will automatically email the person your information document. Many autoresponders will, at the same time, send an email to you, listing the requester's address tool for conducting online commerce.
B
Banner Ad: Advertising in the form of a graphic image.
Blog:
Acronym for 'web log', a blog is basically a journal that is available on the web. The act of updating a blog is referred to as 'blogging' and those who keep blogs, are known as 'bloggers'
Acronym for 'web log', a blog is basically a journal that is available on the web. The act of updating a blog is referred to as 'blogging' and those who keep blogs, are known as 'bloggers'
C
Click Fraud:
Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers' sites either manually or through the use of automated clicking programs (called hitbots). The advertiser pays for this traffic, which has no potential for generating revenue, however, the scammer receives a percentage of the pay-per-click fees paid by the advertiser.
Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers' sites either manually or through the use of automated clicking programs (called hitbots). The advertiser pays for this traffic, which has no potential for generating revenue, however, the scammer receives a percentage of the pay-per-click fees paid by the advertiser.
Click Fraud Detection/Monitoring:
Service that provides independent monitoring of clicks from your PPC campaigns. If you notice fraudulent activity, Google or Yahoo!/Overture may provide a refund.
Service that provides independent monitoring of clicks from your PPC campaigns. If you notice fraudulent activity, Google or Yahoo!/Overture may provide a refund.
Click-Through:
When a user clicks on a link and arrives at a Web site.
When a user clicks on a link and arrives at a Web site.
Click-Through Ratio(CTR): Percentage of visitors who clickthrough to a merchant's Web site.
Clickbank:
Popular online billing and marketing service for the development of affiliate programs, and the largest distributor of digital information products on the Internet. Known for its ease-of-use.
Cloaking: Hiding of page content or affiliate linking code.
Popular online billing and marketing service for the development of affiliate programs, and the largest distributor of digital information products on the Internet. Known for its ease-of-use.
Cloaking: Hiding of page content or affiliate linking code.
Commission:
Also known as a bounty or referral fee, the income an affiliate is paid for generating a sale, lead or click-through to a merchant's web site.
Also known as a bounty or referral fee, the income an affiliate is paid for generating a sale, lead or click-through to a merchant's web site.
Co-branding:
Where affiliates are able include their own logo and/or colors on the merchant's site.
Where affiliates are able include their own logo and/or colors on the merchant's site.
Contextual Link: Placement of affiliate links within related text.
Conversion: When one of your visitors makes a purchase on the merchant's site… i.e. converts from 'visitor' to 'buyer'.
Conversion Rate (CR):
The percentage of visits to your site that convert to a sale. I.e. If 1 person in every hundred visitors to your site makes a purchase, then your conversion rate is 1:100 or 1 percent.
The percentage of visits to your site that convert to a sale. I.e. If 1 person in every hundred visitors to your site makes a purchase, then your conversion rate is 1:100 or 1 percent.
Cookie:
A cookie is a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. You may set your browser to either accept or not accept cookies. Cookies can contain user preferences, login or registration information, and/or "shopping cart" information. When a cookied browser sends a request to a Server, the Server uses the information to return customized information.
A cookie is a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. You may set your browser to either accept or not accept cookies. Cookies can contain user preferences, login or registration information, and/or "shopping cart" information. When a cookied browser sends a request to a Server, the Server uses the information to return customized information.
Cost per Acquisition(CPA): The amount you pay to acquire a customer.
Cost per Click (CPC): The amount you pay when a surfer clicks on one of your listings.
Cost Per Thousand(CPM): The amount you pay per 1,000 impressions of a banner or button.
Creative:
The promotional tools advertisers use to draw in users. Examples are text links, towers, buttons, badges, email copy, pop-ups, etc.
The promotional tools advertisers use to draw in users. Examples are text links, towers, buttons, badges, email copy, pop-ups, etc.
Cross-linking:
Linking a group of domains, usually your own, to each other for the purpose of increasing its popularity with search engines. Excessive cross-linking may lead to your site being penalized by Google or Yahoo!
Linking a group of domains, usually your own, to each other for the purpose of increasing its popularity with search engines. Excessive cross-linking may lead to your site being penalized by Google or Yahoo!
D
Disclaimer:
A disclaimer states the terms under which the site or work may be used and gives information relating to what the copyright owner believes to be a breach of his/her/their copyright.
In some cases you may wish to permit certain activities, in others you may wish to withhold all rights, or require the user to apply for a license to carry out certain actions.
A disclaimer states the terms under which the site or work may be used and gives information relating to what the copyright owner believes to be a breach of his/her/their copyright.
In some cases you may wish to permit certain activities, in others you may wish to withhold all rights, or require the user to apply for a license to carry out certain actions.
Domain Name: The unique name that identifies an Internet site.
Doorway Page: Also known as bridge pages, gateway page, entry pages, portals or portal pages, these pages are used to improve search engine placement. Caution: some search engines will drop a site entirely if the existence of doorway/gateway pages is detected.
E
Endorsement Letter:
Also known as a "product review", an endoresement is a promotional statement outlining features and benefits for a particular product or service.
Also known as a "product review", an endoresement is a promotional statement outlining features and benefits for a particular product or service.
Email:
Electronic mail, a message sent to another Internet user across the Internet. r.
Electronic mail, a message sent to another Internet user across the Internet. r.
Email Link: An affiliate link to a merchant site contained in an email newsletter or signature file.
Email Signature (Sig File): A brief message embedded at the end of every email that a person sends.
EPC:
Term used by the Commission Junction affiliate network, this is your 'average earnings per 100 clicks'. This number is calculated by taking commissions earned divided by the total number of clicks times 100.
Term used by the Commission Junction affiliate network, this is your 'average earnings per 100 clicks'. This number is calculated by taking commissions earned divided by the total number of clicks times 100.
Exclusivity:
A merchant that that stipulates 'exclusivity' in their affiliate agreement usually prohibits the affiliate from promoting competing products on their site. (I recommend against entering into exclusive agreements.)
A merchant that that stipulates 'exclusivity' in their affiliate agreement usually prohibits the affiliate from promoting competing products on their site. (I recommend against entering into exclusive agreements.)
F
Forum: Online community where visitors may read and post topics of common interest.
Frequently Asked Questions (FAQ):
Lists and answers the most common questions asked on a particular subject. Generally posted to avoid having to answer the same question repeatedly.
Lists and answers the most common questions asked on a particular subject. Generally posted to avoid having to answer the same question repeatedly.
G
Google Adsense:
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
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Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
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Google Adwords: Google's Pay Per Click (PPC) advertising program.
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Graphic Interchange Format (GIF):
An image file format, suitable for simple files. A JPEG is the preferred format for storing photographs.
An image file format, suitable for simple files. A JPEG is the preferred format for storing photographs.
H
Hit:
A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 'hits', 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a website.
A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 'hits', 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a website.
Home Page:
Your primary HTML page, the first page anyone would see in your Web site. Also called a "landing page".
Your primary HTML page, the first page anyone would see in your Web site. Also called a "landing page".
Hypertext Markup Language (HTML):
The primary "language" used to create World Wide Web documents (web pages).
The primary "language" used to create World Wide Web documents (web pages).
I
Impression: An advertising metric that indicates how many times an advertising link is displayed.
In-house: Merchant that administers its own affiliate program.
Internet Service Provider (ISP): The company you call from your computer to gain access to the Internet.
IP Address:
A unique number consisting of 4 parts separated by dots, e.g. 165.115.245.2. Every machine on the Internet has a unique IP address.
A unique number consisting of 4 parts separated by dots, e.g. 165.115.245.2. Every machine on the Internet has a unique IP address.
J
Javascript:
A programming language developed by Sun Microsystems designed for writing programs that can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files. Java requires a browser compatible with Java. Using small Java programs, Web pages can include animations, calculators, and other features.
A programming language developed by Sun Microsystems designed for writing programs that can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files. Java requires a browser compatible with Java. Using small Java programs, Web pages can include animations, calculators, and other features.
K
Keyword:
The search term that a user may enter at a search engine. For example, someone who wants to find a site that sells printer paper might enter 'printer paper' at a search engine.
The search term that a user may enter at a search engine. For example, someone who wants to find a site that sells printer paper might enter 'printer paper' at a search engine.
Keyword Density:
The ratio between the keyword being searched for and the total number of words appearing on your web page. If your keyword only occurs, say, once, in a page that has twenty thousand words, then it has a density of 0.005 percent.
The ratio between the keyword being searched for and the total number of words appearing on your web page. If your keyword only occurs, say, once, in a page that has twenty thousand words, then it has a density of 0.005 percent.
Keyword Selector Tool:
Displays how many times a certain keyword was searched for at Overture (Yahoo! Search Marketing) during a given month.
Displays how many times a certain keyword was searched for at Overture (Yahoo! Search Marketing) during a given month.
L
Lifetime Commissions:
An affiliate program that pays a commission on EVERY product or service that the customer buys from the merchant, once you've sent the referral, i.e. the customer is yours 'for life'.
An affiliate program that pays a commission on EVERY product or service that the customer buys from the merchant, once you've sent the referral, i.e. the customer is yours 'for life'.
Lifetime Value:
The total amount that a customer will spend with a particular company during his or her lifetime.
The total amount that a customer will spend with a particular company during his or her lifetime.
M
Manual Approval:
Process in which all applicants for an affiliate program are reviewed individually and manually approved.
Process in which all applicants for an affiliate program are reviewed individually and manually approved.
Merchant: A business that markets and sells goods or services.
Meta Tags: Information placed in the header of an HTML page, which is not visible to site visitors.
Multi-Level Marketing(MLM) :
Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same.
Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same.
N
Newsgroup:
A newsgroup is a discussion that takes place online, devoted to a particular topic. The discussion takes the form of electronic messages called "postings" that anyone with a newsreader (standard with most browsers) can post or read.
A newsgroup is a discussion that takes place online, devoted to a particular topic. The discussion takes the form of electronic messages called "postings" that anyone with a newsreader (standard with most browsers) can post or read.
P
Pay-Per-Click (PPC):
An advertising payment model where the advertiser pays only when the advertisement is actually clicked. Also, an affiliate program where an affiliate receives a commission for each click (visitor) they refer to a merchant's web site.
An advertising payment model where the advertiser pays only when the advertisement is actually clicked. Also, an affiliate program where an affiliate receives a commission for each click (visitor) they refer to a merchant's web site.
Pay-Per-Lead (PPL):
An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.
An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.
Pay-Per-Sale (PPS):
Programs in which the affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site.
Programs in which the affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site.
Portal:
A term used to describe a Web site that is intended to be used as a main "point of entry" to the Web. I.e. MSN.com is a portal site.
A term used to describe a Web site that is intended to be used as a main "point of entry" to the Web. I.e. MSN.com is a portal site.
Privacy Policy:
A privacy policy establishes how a company collects and uses information about its customers' accounts and transactions.
A privacy policy establishes how a company collects and uses information about its customers' accounts and transactions.
R
Reciprocal Linking: The process of exchanging links with other websites to increase search engine popularity.
Recurring Commissions:
Earn commissions both on the initial sale and subsequent purchases of the same product or service. Examples of affiliate programs that may pay recurring commissions are online dating services and web hosting services.
Earn commissions both on the initial sale and subsequent purchases of the same product or service. Examples of affiliate programs that may pay recurring commissions are online dating services and web hosting services.
Referring URL: The URL a user came from to reach your site.
Residual Earnings:
Programs that pay affiliates for each sale a shopper from their sites makes at the merchant's site over the life of the customer.
Programs that pay affiliates for each sale a shopper from their sites makes at the merchant's site over the life of the customer.
Return on Investment(ROI): This is the amount derived from subtracting your net revenues from your total costs.
Revenue:
Total income for your sales. For example, if you sell 50 ebooks at $27.00 each, your revenue would be $1350.00.
Total income for your sales. For example, if you sell 50 ebooks at $27.00 each, your revenue would be $1350.00.
S
Scumware:
Software that contains additional 'features' for the purpose of displaying advertisements. This software will modify web pages from their original content to put ads on the user's computer screen. Examples of scumware propagators included: Gator, Ezula, Surf+ and Imesh.
Software that contains additional 'features' for the purpose of displaying advertisements. This software will modify web pages from their original content to put ads on the user's computer screen. Examples of scumware propagators included: Gator, Ezula, Surf+ and Imesh.
Search Engine Optimization (SEO):
The process of choosing keywords and keyword phrases relevant to your site or page on your site, and placing those keywords within pages so that the site ranks well when those keywords are searched upon.
The process of choosing keywords and keyword phrases relevant to your site or page on your site, and placing those keywords within pages so that the site ranks well when those keywords are searched upon.
Search Term Suggestion Tool: Displays how many times a certain keyword was searched for at Overture during a given month.
SPAM:
The term "spam" is Internet slang that refers to unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail (UBE). Some people refer to this kind of communication as junk e-mail to equate it with the paper junk mail that comes through the US Mail. Unsolicited e-mail is e-mail that you did not request; it most often contains advertisements for services or products.
The term "spam" is Internet slang that refers to unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail (UBE). Some people refer to this kind of communication as junk e-mail to equate it with the paper junk mail that comes through the US Mail. Unsolicited e-mail is e-mail that you did not request; it most often contains advertisements for services or products.
Spyware - Also known as "adware":
A program hidden within free downloaded software that transmits user information via the Internet to advertisers.
A program hidden within free downloaded software that transmits user information via the Internet to advertisers.
Super Affiliates:
The top 1 or 2% of affiliates that generate approximately 90% of any affiliate programs earnings.
The top 1 or 2% of affiliates that generate approximately 90% of any affiliate programs earnings.
T
Targeted Marketing:
The process of distinguishing the different groups that make up a market, and developing appropriate products and marketing mixes for each target market involved.
The process of distinguishing the different groups that make up a market, and developing appropriate products and marketing mixes for each target market involved.
Text Link: A link not accompanied by a graphical image.
Third Party Tracking Software: Software located on a server other than your own, that tracks and records visits to your Web site.
Tracking Method: The method by which an affiliate program tracks referred sales, leads or clicks.
Tracking URL:
A web site URL, http://www.awebsite.com, with your special code attached to it, i.e. ttp://www.awebsite.com/?myID. Visitors arriving at the side are tracked back to you through your special code,
A web site URL, http://www.awebsite.com, with your special code attached to it, i.e. ttp://www.awebsite.com/?myID. Visitors arriving at the side are tracked back to you through your special code,
Two-tier:
Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
U
Unique User: A unique visitor to your Web site. Probably the best indicator of site traffic.
Uniform Resource Locator (URL):
The address of a site on the World Wide Web. Here's an example URL: http://www.byebye925.com/articles/index.html The "http" stands for "hypertext transfer protocol"; "://" signals the beginning of the address; "www.byebye925 .com" is the domain name; "/articles" is the directory; and "index.html" is the name of the HTML file.
The address of a site on the World Wide Web. Here's an example URL: http://www.byebye925.com/articles/index.html The "http" stands for "hypertext transfer protocol"; "://" signals the beginning of the address; "www.byebye925 .com" is the domain name; "/articles" is the directory; and "index.html" is the name of the HTML file.
V
Viral Marketing: A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.
Virus:
A computer virus is defined as a set of commands, created intentionally, that will do some level of damage to a computer. A computer virus does not float around in cyberspace, but is always attached to something. That 'something' could be a text file (MSWord document), an email, a photo, a music clip or a video clip. Your computer must receive one of these 'carriers' in order to get a computer virus.
A computer virus is defined as a set of commands, created intentionally, that will do some level of damage to a computer. A computer virus does not float around in cyberspace, but is always attached to something. That 'something' could be a text file (MSWord document), an email, a photo, a music clip or a video clip. Your computer must receive one of these 'carriers' in order to get a computer virus.
W
Web Host:
A business that provide storage, connectivity, and services necessary to serve website pages and files
A business that provide storage, connectivity, and services necessary to serve website pages and files
Web Site: A collection of HTML pages.
World Wide Web (WWW,or Web):
A section of the Internet containing "pages" of information, including text, photos, graphics, audio, and video. You can search for documents by using one of the many search databases. To access the Web, you must use a browser.
For any queries or clarification, please contact, Srinivas M at ms@mastermentors.in
A section of the Internet containing "pages" of information, including text, photos, graphics, audio, and video. You can search for documents by using one of the many search databases. To access the Web, you must use a browser.
For any queries or clarification, please contact, Srinivas M at ms@mastermentors.in
